Archive
A one-time assessment and a year-round program are different products at different prices, and the difference is rarely explained before you are on the phone. Here is the shape of the market, what the money is actually buying, and when it is not worth spending.
9 min read
"Comprehensive" is not a regulated word. Two programs at the same price can differ enormously in what they measure and what they do with it. Here is what to look for, and the questions worth asking before you commit.
7 min read
The annual physical is a compliance document, and a good one. It is also completely different from instrumentation — and nobody runs a company off the smoke detector.
3 min read
A standard annual blood panel measures roughly a dozen markers, and reports them against reference ranges built from the general population. Here is what that design does well, what it was never built to do, and which measures the research keeps pointing to instead.
5 min read
A standard physical measures total cholesterol and calls it a day. The numbers that actually forecast cardiac events live one level deeper — and plaque itself is not a number at all. It is something you either look at or you do not.
3 min read
Standard reference ranges are built from the whole population, including people decades older and in far worse shape. Sitting inside them tells you that you are not sick. It says nothing about whether you are running well below your own capacity.
3 min read
